October 30, 2007

EYE-FI UNVEILS WORLD’S FIRST WIRELESS MEMORY CARD

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Eye-Fi Card Uses Wi-Fi to Automatically Upload Photos to Computers and Online Photo Sharing and Social Networking Sites

MOUNTAIN VIEW, Calif., Oct. 30, 2007 — Eye-Fi Inc., a company dedicated to helping people navigate, nurture and share their digital memories, today unveiled the Eye-Fi Card — the world’s first wireless SD memory card for digital cameras. The Eye-Fi Card uses home Wi-Fi networks to create an effortless and convenient way for users to send photographs directly from digital cameras to PCs, Macs and online photo and social networking sites. See release entitled “Eye-Fi Announces Support from Seventeen Online Photo Destinations.” Priced at $99.99 with 2GB of storage, the Eye-Fi Card is available now from major online retailers.

eye-fi.com

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